Esport is a form of multi-player video games such as Fortnight Battle Royale, Starcraft, and League of Legends. Also popular is the virtual arena of car racing. “Across the world, millions of people every day get behind the wheel of a virtual Ford vehicle and enjoy racing against friends and as part of online communities.” (Ford Europe).
Ford Europe is getting into the game with the creation of a “Fordzilla” national team of video players. This is the information that Ford Europe released in August: “Starting at Gamescom, Europe’s leading trade fair for digital games culture, Ford will recruit national Fordzilla teams for France, Germany, Italy, Spain and the UK – as well as a European team consisting the star players from each national team. ‘We at Ford have a racing pedigree that others can only envy. Now is the time to take that know-how and apply it to the world of esports – capturing the imagination of a new generation of virtual racing drivers, inspiring them to take a ride in one of our Ford Performance vehicles,’ said Roelant de Waard, vice president, Marketing Sales & Service, Ford of Europe.
n 2017, Ford became the first manufacturer to host a stand at Gamescom, which boasts more than 1,000 exhibitors that attract hundreds of thousands of visitors every year, and last year, the company pioneered the first-ever vehicle reveal at the show – unveiling the Ford Ranger Raptor, the performance version of Europe’s best-selling pickup.
Among the games that Fordzilla will compete on is the award-winning Forza Motorsport 7, developed by Microsoft Game Studios’ Turn 10 Studios. The Forza franchise is the best-selling racing franchise of this console generation and is home to one of the largest racing communities in the world. Millions of people worldwide play Forza games each month with 1 million players choosing Ford vehicles.”
So if you are a video gamer, follow the Fordzilla team and let us know how they are doing.